05 Sep
0
2
You're standing in the candle aisle and the price tags stop making sense. The 8-ounce jar with the soy-wax label and the wood wick costs $26. The identical-looking one two shelves over costs $8. Same size, same "soy," same "hand-poured." You've bought both. This is what the $18 gap actually buys, what it doesn't, and the 60-second test that separat..
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